How I Found My Coaching Niche
It was being my own best version of myself when I discovered that I was destined to become the certified life coach I am today. Reflecting back, deciding to be a life coach was easy - the difficult part was knowing who I wanted to coach.
I love having a positive impact on people, I love helping people improve their own lives, and I love knowing that I can inspire people. True, I wanted to coach people but "people" was just too bland, the "Salt & Pepper" was missing.
Although qualified life coaches can coach just about anyone; in order to be viewed as an expert and attract my ideal clients I knew I needed to have a specialty. Not only did I need to know who exactly I wanted to coach but the same who needed to want to coach with me.
I looked deep within myself asking the following questions:
Who would I get the most satisfaction out of helping?
Who would inspire me to be the best coach I can be?
Who would I want to be spending my valuable time and energy on?
Who would be drawn to me, my authentic self?
Who would benefit the most by being coached by me and why?
BINGO! Who would benefit the most by being coached by me and why?
It became so crystal clear that I wondered why I needed to wonder in the first place. A stay at home mom is most capable of truly understanding another stay at home mom's desire to maintain herself as a woman, not just as a mother; a working woman is most capable of truly understanding another working woman's struggle with achieving work/life balance; a midlife woman can sincerely empathize with another midlife woman's yearning to reinvent herself after years of focusing on nurturing others.
We as life coaches are here for our clients to guide them as best as possible to help them achieve whatever it is that they want to achieve in life. Life coaches don't need to have experience in what their clients are going through in order to coach them effectively. Still, a deeper bond between coaches and clients can be created if the clients feel a special understanding with their coaches. When clients feel that they are understood by their coaches they naturally feel a sense of comfort and confidence in their choosing the right coach.